How to Display Customer Reviews on Any Shopify Page

Adding reviews is one thing. Placing them in the right spot — where they actually convert — is another.

You don’t want your reviews buried under 5 product tabs or stuck at the bottom of your homepage. The goal is to put social proof exactly where your potential buyers need it, and that means working directly inside Shopify’s Theme Editor or using dedicated page builders.

Let’s walk through the methods that work today — no fluff, just what gets results.

Using the Shopify Theme Editor

If you’re using any modern Shopify theme (especially Shopify 2.0 themes), you can insert reviews anywhere on your product pages using blocks.

Here’s how:

Step 1: Open the Theme Editor

Go to Online Store > Themes, then click Customize on your current theme.

Step 2: Navigate to the Product Page Template

Use the dropdown at the top to switch to the Product page template — this is where your review blocks will live.

Step 3: Add the Review Block

Scroll down the left sidebar and click Add Block inside the Product Information section.

If you’ve installed a review app, you’ll now see options like:

• “Star Rating”

• “Reviews Widget”

• “Photo Reviews Carousel”

Pick the one you want and drag it into position.

Step 4: Position It Strategically

Don’t just drop it anywhere. Best practices:

• Place the star rating right under the product title

• Place the review block just above or below the product description

• Avoid sticking it below unrelated elements like "You may also like"

Step 5: Save and Preview

Click Save, then preview your product page. Check both desktop and mobile — spacing often shifts.

Most apps like REVIEWS.io, Loox, or Judge.me also let you control the appearance of the widget directly inside the app dashboard — colors, fonts, spacing, layout. Don’t limit yourself to Theme Editor only.

Embedding Reviews on Homepage, Collections, or Landing Pages

Want to go further and show off reviews on non-product pages like:

• Homepage

• Category (Collection) pages

• Cart or checkout

• Custom landing pages (for ads or email campaigns)

You’ve got 2 options:

Option A: Use Your Review App's Widgets

Most premium review apps (e.g. Loox, Stamped, REVIEWS.io) give you:

• A drag-and-drop widget block for the homepage

• A carousel or featured review snippet

• A summary widget (average rating + total reviews)

You’ll usually find this in the app under “Widgets” or “On-site Display” > “Homepage Widget”.

Just copy the block into your homepage layout via the Theme Editor.

Option B: Use a Page Builder Like Shogun or GemPages

If you’re building custom pages with tools like Shogun, PageFly, or GemPages, you can:

• Drag the “Product Reviews” element into any section

• Assign it to a specific product or collection

• Fully style it with padding, borders, fonts, and more

It’s simple, fast, and allows for true layout control — especially if your theme is limiting.

Bonus: Shogun integrates with Judge.me and Yotpo out-of-the-box.

How to Get More Reviews from Your Shopify Customers

Let’s be blunt: if you just install a review app and wait… nothing happens.

Customers don’t leave reviews unless you ask at the right moment, make it frictionless, and sometimes give them a reason to care. The good news? You don’t need to beg. You just need a system.

This section breaks down what works right now to get more customer reviews — consistently.

When and How to Ask for a Review

Timing is everything. Ask too early, and the customer hasn’t even received the product. Ask too late, and they’ve forgotten the experience.

Here’s the sweet spot:

• 1 to 3 days after the product is delivered (not after it's ordered)

• Trigger it automatically with your review app or email system

Most apps like Loox, REVIEWS.io, or Stamped have built-in email triggers you can customize:

• Simple subject lines: “How was your experience?” or “Got a minute?”

• Pre-filled stars for frictionless rating

• Direct link to leave a review, ideally on the product they bought

If you’re using Klaviyo or Omnisend, you can build custom post-purchase flows that pull in product info and send smarter requests.

Always frame it as helping others. People are much more likely to leave a review if they feel it will help future customers, not just benefit you.

Review Request Templates (Copy & Paste)

Want to move fast? Start with these examples and adjust them for your tone.

Basic no-incentive version:

Subject: How did we do?

Hi [First Name],

We hope you're enjoying your [Product Name]. We'd love your feedback — it only takes 30 seconds and helps others decide.

👉 [Leave a quick review]

Thanks for supporting our small business.

Incentivized version (be compliant):

Subject: Tell us what you think — get 10% off your next order

Your opinion means a lot to us. As a thank-you, we’ll send you a 10% discount code after you leave a quick review of your purchase.

👉 [Leave a review]

Looking forward to hearing your thoughts!

Avoid fake reviews and don’t “pay for 5 stars.” Most apps allow incentives regardless of the rating, which keeps things compliant with platforms like Google.

Tools to Automate Review Collection

Here are your go-to tools to put review gathering on autopilot:

• Judge.me – One-click post-purchase email setup, no extra tool needed

• Loox – Sends photo review requests + rewards (discounts)

• Stamped.io – Lets you collect reviews via SMS or email and trigger follow-ups

• REVIEWS.io – Full automation + review flows synced to delivery status

For more custom control:

• Klaviyo – Build flows based on shipping date, fulfillment, or first purchase

• Shopify Flow (for Plus users) – Add reviews to post-purchase journeys

• Zapier – Trigger review requests from delivery confirmations (if your app supports it)

Emails with a review request generate an average open rate of 42% and a conversion rate of 6–11%, depending on timing and incentive.

Fake Reviews on Shopify: How to Detect and Avoid Them

If there's one thing that kills trust instantly, it's a review that smells fake. And let’s be clear: buyers aren’t stupid. In 2025, customers spot a fake review faster than you spot an upsell. 

They’ve been burned. They’ve seen the exact same copy-pasted “Very good, five star” review across five stores. They scroll once and bounce. You just lost a sale.

Worse — you might have lost the algorithm’s trust too. Here’s what you need to know if you want to protect your brand, your margins, and your Google visibility.

Let’s Talk About What Fake Actually Looks Like

You don’t need to be an SEO expert to feel when something’s off. Let’s say you’re selling a portable blender. You launch your store, import 50 glowing reviews from AliExpress, all saying something like:

“Very nice. Work perfect. Will buy again. Fast shipping!”

All posted within 3 days. All with usernames like "JennyW31" or "Michael88". No profile pictures. No real context.

Looks harmless? It's not.

• Your customer smells the script.

• Google sees the duplication.

• Your brand loses the credibility you're trying to build.

And if you think “Well, everyone does it…” — yeah, everyone who doesn’t last more than six months.

Why It’s Not Just About Ethics — It’s About Performance

Fake reviews don’t just look bad. They work against you on three levels:

1. They reduce time on page

Buyers bounce faster when the tone feels automated. They don’t even finish the scroll. That’s your abandoned cart you’re staring at.

2. They sabotage your SEO

Google’s machine learning models flag review patterns that look manufactured — especially if they're duplicate, low-context, or spammy. You lose structured data eligibility (rich snippets), and your product page starts sinking quietly.

3. They kill real feedback

When all you have are 5-star reviews that say “great,” customers with genuine experiences don’t bother sharing — or worse, they call it out publicly.

Reddit, Facebook groups, forums — all one bad thread away from blowing your reputation wide open.

How to Keep It Real (and Still Drive Volume)

You can scale review volume without ever going grey-hat. Here's how people who play the long game do it:

• Use verified buyer systems

Apps like REVIEWS.io or Judge.me tag buyers automatically. Real name, real product, real timestamp. That alone boosts credibility.

• Don’t fear the 3-star

A few average reviews build more trust than 20 perfect ones. In fact, studies show that 4.3 to 4.7 is the sweet spot for conversions — not 5.0.

• Let customers upload photos

A blurry phone pic says more than a 200-character review. It’s raw. It’s real. And it’s the kind of content Google loves to crawl.

• Clean your imported reviews

If you're dropshipping, don’t just auto-pull 100 reviews from AliExpress and call it a day. Go through them. Keep the useful ones. Ditch the broken-English spam. 

Format them for clarity. Yes, it takes an hour. But it might save you from six months of low conversions.

• Respond to criticism like a human

Someone left a 2-star review? Don’t delete it. Answer. Clarify. Offer support. Other buyers see how you handle issues — that’s part of the trust-building process.

The SEO Impact of Product Reviews: Stars, Snippets & Rankings

If you think reviews are only for trust, you’re missing half the picture.

Yes, reviews help customers decide. But what most store owners don’t realize is that every single review left on your Shopify store is also content — and Google reads it all.

In 2025, reviews don’t just build credibility. They help you:

• Get noticed in search (with those gold stars everyone wants)

• Rank better organically

• Feed Google with fresh, user-generated content

Let’s break it down.

What Is Review Schema and Why It Matters

Review schema is a specific structured data format (usually in JSON-LD) that tells search engines:

• This page is about a product

• These are real reviews

• Here’s the average rating

• Here’s how many reviews it has

When Google sees clean schema, it can reward you with rich snippets — the little star ratings and review count that show up directly in the SERP under your product link.

And those stars do serious work:

• They increase click-through rates (CTR) by up to 35%

• They make your product stand out immediately

• They often put you above bigger competitors who haven’t implemented it properly

But here’s the catch: not all review apps generate schema properly.

Apps like Judge.me, REVIEWS.io, Stamped, and Yotpo have this built in — but you need to make sure it’s enabled in the settings.

Want to check if it’s working? Use Google’s Rich Results Test here: https://search.google.com/test/rich-results

User-Generated Reviews = SEO Gold

Let’s say you’re selling custom yoga mats. Your product page has:

• A short description

• Some bullet points

• A CTA button

That’s about 100–150 words of content.

Now imagine 25 customers leave detailed reviews. Suddenly, your product page has:

• New keywords you didn’t even think to target

• Long-tail variations (“best mat for hot yoga”, “non-slip even on wood floors”)

• Fresh crawlable content every time someone leaves feedback

That’s content you didn’t have to write, and Google loves it. Pages with user-generated content (like reviews) generate up to 45% more indexed content, and see a +26% increase in organic traffic on average.

Even better? Most review apps automatically inject this into your product page HTML, so you get the SEO boost without needing a blog post or a copywriter.

Don’t hide reviews in tabs or accordions. Google crawlers sometimes skip over collapsed content. Make your reviews fully visible by default if you want the SEO benefits.

How Reviews Help You Rank for Long-Tail Keywords

A typical customer writes like this:

“I needed a travel-size French press that fits in my carry-on. This one did the trick.”

Boom. You just ranked for:

• travel-size French press

• fits in carry-on

• French press for travel

No keyword stuffing. No extra landing page. Just a natural phrase dropped into your site — by your customer.

Reviews expand your keyword cloud without hurting UX. They show search engines that your product is relevant, helpful, and engaging.

And when combined with:

• Optimized meta titles

• Fast page loading

• Structured data

…you’ve got a serious edge over stores that just show a few stars and call it a day.

How to Customize the Look and Feel of Reviews in Your Shopify Theme

Let’s be honest — most review sections look… default. Same font. Same layout. Same “meh” star icons.

But here’s the thing: reviews don’t just need to sound credible — they need to look like they belong to your brand.

Because a review section that clashes with your design can break trust just as fast as a fake testimonial.

So let’s go through how to customize everything — from fonts and stars to spacing and placement — so your Shopify reviews look like a natural, intentional part of your storefront.

Customizing Through Your Review App

Most good review apps don’t just collect reviews — they let you style them too.

Here’s what you can usually tweak inside your app dashboard (without touching code):

1. Colors and Star Styles

• Match star colors to your brand palette (gold, navy, soft green… avoid red unless you're selling chili sauce)

• Change hover states and filled icons

• Adjust star size for mobile vs desktop

2. Fonts and Typography

• Set font family to match your main body text

• Control font size for review content, names, titles, and dates

• Use bold or italic styles to highlight verified buyers or staff replies

3. Layout and Structure

• Choose between list layout, grid, or carousel

• Show/hide avatars, timestamps, or review titles

• Decide whether reviews stack vertically or display side by side on wide screens

4. Call to Action Design

• Customize the “Leave a review” button — text, color, size

• Position it prominently (top of the section, not just hidden below existing reviews)

Most apps like REVIEWS.io, Loox, and Stamped offer these settings directly from their interface, no coding needed. It usually takes less than 10 minutes to brand your review section properly.

If your reviews look like a default Shopify template, you’ve already lost the trust war. Make them look like you wrote them, not like they came from a plug-in.

Advanced Customization with Theme Editor and CSS

If you want tighter control — and know your way around code (or have a dev on hand) — you can go further.

In the Shopify Theme Editor:

• Use custom blocks for review placement (e.g. in the “Product information” section)

• Reorder blocks so that reviews show up exactly where you want them (e.g. between the price and the “Add to Cart” button)

• Hide the review form or show it only after a scroll threshold

With CSS:

• Add rounded corners, box shadows, hover effects

• Create custom icons for star ratings

• Control mobile spacing, padding, and review block hierarchy

Just go to Online Store > Themes > Edit code, and insert your custom CSS into your main stylesheet (theme.css or base.css depending on your theme).

If you’re using a headless setup or a heavily customized theme, this is where your dev team shines.

Be careful with over-styling. If your reviews look too "designed," they can lose authenticity. Keep it clean, on-brand, and easy to read.

Measuring the Business Impact of Customer Reviews

If you're adding reviews to your Shopify store but not measuring what they change — you're working blind.

Because here's the thing: reviews aren't just social proof — they're business levers.
Used right, they don’t just make your site “look legit” — they boost your revenue, lower your CAC, and improve your product feedback loop.

Let’s look at what to track, how to track it, and what the best merchants actually do with the data.

Track Review Influence on Conversion

Reviews aren’t decorative. They either help you close the sale… or they don’t.

Here’s what to measure:

1. Conversion Rate Before vs After Adding Reviews

Pull the data for product pages that had no reviews, then compare after you added them.

Look at:

• Add-to-cart rate

• Checkout initiation

• Completed purchase rate

You don’t need a complex setup. Just tag your reviews rollout by product ID and compare 14-day windows in Shopify Analytics or Google Analytics 4.

2. Click-Through Rate in Google

If you added schema and rich snippets (stars in Google), check CTR changes using Google Search Console.

Higher CTR = more free traffic, especially on competitive keywords.

3. Return Rate per Product

Believe it or not, products with more reviews tend to have lower return rates — especially when those reviews mention fit, use case, or expectations.

You can find this data in Shopify Reports or by integrating with a tool like Lifetimely.

If a product has great sales but a high return rate, check the reviews. You’ll often see clues before support tickets start piling up.

Key Metrics to Watch

Here’s what top-performing stores track every month:

• Number of new reviews per product

If it stalls, check your review request automation.

• Average rating per product

Products under 4.3 often convert worse. Look for friction points in low-rated items.

• Time-to-first-review

How long does it take for a new product to earn its first 5 reviews? That’s your social proof lag.

• Review content depth

Are customers just clicking stars, or actually writing something? Text-based reviews offer better SEO and more persuasive content.

• Impact on AOV (Average Order Value)

Many brands notice higher AOV on pages with strong, detailed reviews. It’s linked to buyer confidence.

Set Up Review Analytics Tools

You don’t need enterprise tools to do this right. Here’s how to start tracking impact fast:

• Shopify Analytics

Use product performance reports + filters for traffic source and conversion rate.

• Review App Dashboards (Judge.me, REVIEWS.io)

Most apps show review volume, star trends, and moderation history. Use this to clean bad data and spot review fatigue.

• Google Search Console

Monitor how reviews influence CTR after schema setup. Track keyword position vs click volume.

• Hotjar or Microsoft Clarity

Watch how users scroll, pause, and interact with your review sections. Heatmaps don’t lie.

A BrightLocal study found that products with over 50 reviews convert 4.6X better than those with less than 5.

Final Tips: Using Reviews Across Pages, Ads & Email

Collecting reviews is only step one. The real ROI comes when you repurpose that social proof across your entire customer journey — from first click to post-purchase.

Because here’s the truth: a review is not just feedback.
It’s a piece of content, a trust signal, and sometimes, your best-performing ad copy.

Let’s look at how smart brands stretch the value of every review they collect.

Turn Product Reviews into Landing Page Boosters

Most merchants stop at the product page. That’s a mistake.

Strong reviews — especially ones with real stories, objections, or transformation — deserve to live beyond the “Reviews” tab.

Here’s how to use them effectively:

• On collection pages → Add star ratings + mini quotes under product thumbnails

This creates instant trust during product comparison.

• On homepage → Use a “What our customers are saying” section. Highlight 3–4 high-impact reviews that reflect your brand tone.

Bonus: add location or first name to make them feel more human.

• On About or FAQ pages → Drop a few select reviews that answer objections (e.g. shipping speed, support, sizing).

You’re not just showing off. You’re answering the real question: “Can I trust this site?”

Feed Your Ads and Creatives with Review Copy

UGC doesn’t always mean a selfie video. Sometimes, a great review line does the job better.

“I’ve tried five of these — this is the only one that actually works.”

That’s a headline. That’s a hook.

Smart marketers do this all the time:

• Pull quotes from 5-star reviews to test in Meta Ads or TikTok captions

• Overlay review screenshots on video ads to create trust without saying a word

• Use carousel formats to scroll through testimonials in Stories or Reels

Just make sure you:

• Keep the review text intact

• Credit the reviewer when possible

• Pair it with product visuals that match the tone

Reviews with emotion, regret ("I wish I bought this earlier"), or comparison ("Way better than [brand]") usually perform best in cold traffic.

Use Reviews in Post-Purchase and Email Journeys

Your email flows aren’t just for promos. They’re for reassurance, trust, and building brand memory.

Here’s where reviews come in:

• In post-purchase emails → Show a few testimonials about the product they just bought. It increases excitement and reduces buyer’s remorse.

• In abandoned cart emails → Drop a short quote that addresses the objection.

“I was skeptical about the fit — turns out it’s perfect.”

• In win-back campaigns → Highlight new reviews from other customers who bought recently. Creates FOMO and shows momentum.

You’re not just emailing — you’re proving.

Final Thoughts

Shopify reviews aren’t optional — they’re foundational. They build trust, boost your SEO, and build conversions way better than any ad campaign ever will.

Whether you're dropshipping or scaling a branded store, real customer feedback is your secret weapon. But only if you treat it like one. That means you’ve got to collect reviews, show customer reviews on Shopify the right way, and learn from them constantly.

Because in 2025, people don’t just buy products. They buy proof. And that proof? It’s living right there in your reviews.

FAQ

How do I add product reviews to my Shopify store?

You can add reviews using a reviews app like Judge.me, Loox, or Yotpo. Simply install the app, then add the reviews block to your product page via the Theme Editor. Most apps offer drag-and-drop features and deep custom options.

Can I import reviews from AliExpress or other platforms?

Yes. Apps like Ali Reviews and Loox make it super easy to import reviews to Shopify from places like AliExpress or Amazon. Just make sure the content is relevant and feels authentic — fake-looking reviews will hurt your store more than help it.

Are Shopify reviews good for SEO?

Absolutely. User-generated reviews add fresh, keyword-rich content to your product pages. They also help generate rich snippets like star ratings in search results, which boost click-through rates and trust.

How do I get customers to leave reviews?

Set up automated email requests after each purchase, offer small perks like discount codes, and keep the process super simple. Most apps come with built-in tools to help you collect Shopify customer reviews without having to follow up one by one. That’s how smart brands get reviews for their Shopify store consistently—without annoying their customers.

Is it okay to use fake reviews on Shopify?

Don’t do it. Shoppers can smell out fake feedback a mile away—and once trust is gone, it’s hard to win back. Plus, search engines might flag your site, killing your visibility. Instead, focus on how to make your Shopify store look trustworthy by collecting real, honest feedback and spotlighting your best customer stories. Authenticity always wins.